Materials & Craftsmanship

18CT Gold Vermeil

Not industry-standard flash plating. Our 18ct gold vermeil is microplated with a substantial 2.5-micron layer of 18ct gold, crafted on a base of fine sterling silver (925) not brass or copper - for lasting radiance and hypoallergenic comfort. Five times thicker than the industry’s 0.5-micron minimum, it delivers a richer hue, exceptional durability, and a glow that endures. Each piece is hallmarked for authenticity of its fine 925 sterling silver base, a refined alternative to solid gold for those who invest in craftsmanship and timeless design.

925 Sterling Silver and Rhodium Plating

Meeting the 92.5% purity standard, our fine sterling silver is alloyed for strength while preserving its natural elegance. Each piece is finished with rhodium, a rare, precious metal from the platinum family, to enhance brilliance, resist scratches, and protect against tarnish. This finish keeps the silver luminous for longer, minimising upkeep while ensuring a smooth, mirror-like polish. Each piece is hallmarked for authenticity of its fine 925 sterling silver base combining enduring beauty with the weight, presence, and longevity of fine jewellery.

Anti-Tarnish & E-Coating

We take craftsmanship a step further, refining our demi-fine jewellery with a premium, transparent e-coating that veils each piece in an invisible shield. This elevated finish slows the natural tarnishing process, protects against everyday wear, and seals in the metal’s radiance ensuring your jewellery retains its glow, needs minimal care, and remains effortlessly captivating with every wear.

Lab-Grown VVS Diamond Simulants (Grade 5A)

Our designs feature precision-cut, Grade 5A lab-grown VVS diamond simulants, the highest clarity and quality available, expertly crafted to mirror the brilliance, fire, and flawless beauty of the world’s finest diamonds. Each VVS-clarity stone is cut and polished to fine-jewellery standards, delivering exceptional sparkle, durability, and refinement , a luxurious yet ethical alternative to mined diamonds.

Jewellery Care & Storage

How should I store my jewellery?

• Store each piece separately in its pouch or box to prevent scratches.
• Keep away from direct sunlight, heat, and humidity.
• Avoid leaving jewellery in bathrooms or damp areas - moisture can cause tarnish.
• For chains or delicate items, lay them flat to avoid tangling.
  
  How do I clean 18ct Gold Vermeil jewellery?
  
• Gently wipe with a soft, lint-free polishing cloth after each wear.
• Avoid abrasive cleaners, chemical dips, or ultrasonic cleaners - these can wear down the vermeil layer.
• If deeper cleaning is needed, use lukewarm water, a mild soap, and a soft cloth, then dry thoroughly.
  
  How do I clean 925 Sterling Silver jewellery?
  
• Use a specialist silver polishing cloth to remove tarnish.
• For heavier tarnish, clean gently with lukewarm water and mild soap, then dry completely.
• Avoid household cleaners or tissues, which may scratch the surface.
  
  How do I care for semi-precious stones?
  
• Wipe gently with a soft damp cloth, avoid soaking in water or using ultrasonic cleaners.
• Keep away from harsh chemicals, perfumes, and prolonged sun exposure which may dull or fade the stones.
• Store stone-set jewellery separately to avoid scratches on the stone surface.
  
  Tips for long lasting shine?
  
• Put jewellery on last, after perfume, lotion, and makeup.
• Remove before swimming, showering, or exercising.
• Regular gentle cleaning and proper storage will preserve the finish and brilliance of your jewellery.

Everyday Protection

• Store in your ANUM A pouch or box when not worn to prevent scratches and reduce exposure to air.

• Keep away from water, perfumes, and lotions, these can dull finishes over time.

• Remove before swimming, showering, exercising, or sleeping to maintain the integrity of 18ct gold vermeil and rhodium-plated silver.

Cleaning

• Use the included luxury cleaning cloth to gently polish and restore lustre.

• Avoid abrasive cleaners or polishing liquids, which can strip protective layers.

Why it matters

Proper care preserves the depth of colour in our 18ct gold vermeil and the brilliance of our rhodium-plated sterling silver, ensuring your piece remains as captivating as the day it left our atelier. With the right care, your jewellery will age beautifully, telling your story over time.

See full guide here

RJC is the leading global authority that sets ethical, social, and environmental standards for the jewellery industry. ANUM A partners with RJC-certified manufacturers, ensuring our pieces are crafted responsibly with respect for human rights, fair labour, and sustainable sourcing.

Hallmarking is an official certification that verifies the precious metal content of jewellery. All of our 18ct Gold Vermeil and 925 Sterling Silver pieces are stamped by an official Assay Office, guaranteeing their authenticity and quality. This ensures every ANUM A design meets recognised international standards for purity and craftsmanship.

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